Open Your World

It’s All About You

By admin | September 10, 2014 | 0 Comment

Customers rarely frame their buying decisions based on generic service offerings.  They need to be assured that the supplier is enthusiastic and has strong service values: fine-tuning their offerings to fit customer circumstances, timescales and needs.

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Describing What You Do: A Virtuous, Enriching Circle

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Make certain that you understand precisely and concisely what services and products your company provides to its customers.  Engage internal stakeholders to help validate and craft that narrative in the most compelling and appropriate way.  Test it out on customers, and build clarity of purpose by iteratively retelling and improving that story – exponentially enrich […]

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Retaining the Customer Perspective

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Inevitably, all organisations have a tendency to atrophy over time, becoming increasingly focused on internal vested interests and ways of operating and less and less attuned to the ongoing interests and needs of their customers.  Customers become regarded as necessary but irritating encumbrances to an otherwise well-oiled machine; that is until they begin to vote […]

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